The Public Relations & Customer Care Course explores the principles and practices of managing communication between an organization and its publics while ensuring customer satisfaction and loyalty. It covers key areas such as media relations, corporate communication, crisis management, customer service excellence, conflict resolution and digital engagement. Learners will gain both theoretical knowledge and practical skills to handle real-world scenarios, including managing customer complaints, crafting press releases, maintaining professional relationships and leveraging social media platforms for public engagement. The course emphasizes ethical communication, cultural sensitivity and professionalism in dealing with diverse audiences.
About the Course
Aim of the Course
1. Develop effective communication and interpersonal skills. 2. Equip learners with tools to manage public image and organizational reputation. 3. Enhance customer service delivery and relationship management. 4. Prepare learners to handle customer interactions and public relations challenges professionally. 5. Foster problem-solving and conflict resolution abilities in service environments.
Target Audience
Officers responsible for customer engagement in National and County Government, as well as Non-Governmental Organizations.
Learning Outcomes
- 1. Demonstrate effective communication skills in both internal and external organizational contexts
- 2. Apply public relations strategies to build and maintain a positive organizational image
- 3. Deliver excellent customer service that enhances customer satisfaction and loyalty
- 4. Handle customer complaints and conflicts professionally and efficiently
- 5. Develop and manage media communication materials such as press releases and statements
- 6. Use digital platforms and social media for public engagement and customer interaction
- 7. Understand ethical and professional standards in PR and customer care
- 8. Analyze customer needs and expectations to improve service delivery
- 9. Work effectively in teams and manage relationships with diverse stakeholders
Mode of Delivery
Available delivery modes across campuses:
Duration: 10 Days
Campuses
Select your preferred campus to view schedules and apply:
Admission Criteria
Candidates must meet the minimum entry requirements as specified by the Kenya School of Government.
Language of Instruction: English
