The Speech Writing Course provides a comprehensive exploration of the art and technique of writing speeches for various contexts, including corporate events, political communication, public ceremonies and media engagements. It introduces learners to the principles of audience analysis, message development, tone, storytelling and rhetorical strategies. Participants will learn how to write speeches that are engaging, coherent and tailored to specific audiences and purposes. The course also covers different types of speeches such as informative, persuasive, ceremonial and motivational speeches. Emphasis is placed on clarity, brevity and emotional connection, as well as adapting speeches for delivery (oral presentation).
About the Course
Aim of the Course
1. Develop learners’ ability to write effective and engaging speeches 2. Enhance skills in organizing ideas and structuring messages clearly 3. Equip learners with techniques for persuasive and impactful communication 4. Improve understanding of audience-centered communication 5. Build confidence in preparing speeches for different contexts and purposes
Target Audience
Speech writers, communication officers, personal assistants and advisors to senior officers
Learning Outcomes
- 1. Analyze audiences and contexts to tailor speech content effectively
- 2. Structure speeches logically with clear introductions, body and conclusions
- 3. Write different types of speeches (informative, persuasive, ceremonial, motivational)
- 4. Use rhetorical techniques such as storytelling, repetition and emotional appeal
- 5. Develop clear and compelling messages aligned with the speaker’s objectives
- 6. Adapt tone and language for different audiences and occasions
- 7. Edit and refine speeches for clarity, impact and brevity
- 8. Integrate delivery considerations (timing, emphasis, pauses) into writing
- 9. Apply ethical standards in speech writing and communication
Mode of Delivery
Available delivery modes across campuses:
Duration: 5 Days
Campuses
Select your preferred campus to view schedules and apply:
Admission Criteria
Candidates must meet the minimum entry requirements as specified by the Kenya School of Government.
Language of Instruction: English
